Cross-Cultural Perception

Understanding how culture and experience shape perceptual representations across populations.

Over 90% of psychological experiments have historically been conducted on participants from Western, Educated, Industrialized, Rich, and Democratic (WEIRD) societies, raising fundamental concerns about the generalizability of cognitive science. This project investigates how culture, learning, and experience shape perceptual representations, with a focus on sound and music.

By integrating behavioral experiments, computational modeling, and global fieldwork, we characterize how exposure to different musical systems shapes internal representations of rhythm, pitch, consonance, melody, and timbre. Our goal is to disentangle universal perceptual principles from culture-specific adaptations, revealing how human perception co-evolves with cultural environments.

Portable experimental setup for cross-cultural auditory perception research
Portable experimental setup for cross-cultural auditory perception research, enabling high-precision behavioral experiments in remote field settings.

To bypass linguistic and instructional barriers common in cross-cultural research, we design experiments in which participants interact directly with auditory stimuli through singing, tapping, gesturing, and imitation. These paradigms allow us to probe perceptual structure even in populations with limited exposure to formal experimental settings.

We have conducted fieldwork and large-scale studies with diverse populations ranging from West African drummers and Amazonian communities to Bulgarian folk musicians and Uruguayan candombe players, and have built a global research network spanning over fifteen countries. This network emphasizes local scientific collaboration, inclusion of underrepresented groups, and shared ownership of research questions and methods.

Iterated rhythm reproduction results across countries (simplex density plots)
Iterated rhythm reproduction across 15 countries: simplex density plots by site/group (with sampling locations shown on the map).

What we do

  • Conduct large-scale behavioral experiments across diverse global populations and musical traditions.
  • Develop non-verbal experimental paradigms based on singing, tapping, imitation, and gesture.
  • Use iterated learning, psychophysics, and computational modeling to reconstruct latent perceptual representations.
  • Characterize cross-cultural variation in rhythm, pitch, harmony, and timbre perception.
  • Build and maintain global research networks supporting inclusive, collaborative cross-cultural science.
Dance and drumming during fieldwork in a cross-cultural rhythm study
Fieldwork in a cross-cultural rhythm study: musical imprinting shapes how the brain interprets rhythm. Photo: Rainer Polak.

Why it matters

Understanding how culture shapes perception is essential for building generalizable theories of cognition. This work informs debates about universality versus cultural specificity, advances models of perceptual learning, and guides the design of culturally adaptive technologies. More broadly, it provides a foundation for understanding how perceptual systems emerge through the interaction of biology, learning, and cultural transmission.

(Jacoby et al., 2024; Savage et al., 2023; Jacoby et al., 2021; Lee et al., 2021; McPherson et al., 2020; Jacoby et al., 2020; Jacoby et al., 2019; Polak et al., 2018; Polak et al., 2026)

Related Publications

2026

2024

  1. Nori Jacoby, Rainer Polak, Jessica A Grahn, and 8 more authors
    Nature Human Behaviour, 2024

2023

  1. Patrick E Savage, Nori Jacoby, Elizabeth H Margulis, and 8 more authors
    In The science-music borderlands: Reckoning with the past and imagining the future, 2023

2021

  1. Nori Jacoby, Rainer Polak, and Justin London
    Philosophical Transactions of the Royal Society B: Biological Sciences, 2021
  2. Harin Lee, Frank Hoeger, Marc Schoenwiesner, and 2 more authors
    arXiv preprint arXiv:2108.00768, 2021

2020

  1. Malinda J McPherson, Sophia E Dolan, Alex Durango, and 6 more authors
    Nature communications, 2020
  2. Nori Jacoby, Elizabeth Hellmuth Margulis, Martin Clayton, and 8 more authors
    Music Perception, 2020

2019

  1. Nori Jacoby, Eduardo A Undurraga, Malinda J McPherson, and 3 more authors
    Current Biology, 2019

2018

  1. Rainer Polak, Nori Jacoby, Timo Fischinger, and 3 more authors
    Music Perception: An Interdisciplinary Journal, 2018